Privacy Policy

Last Updated: June 24, 2026

Pretty Home Collection (“we,” “us,” or “our”) operates the website prettyhomecollection.com (the “Site”). This Privacy Policy explains how we collect, use, and protect your information when you visit our Site. By using the Site, you agree to the practices described below.

1. Information We Collect

We collect information in the following ways:

• Analytics data. We use Google Analytics 4 (GA4) to collect anonymized information about how visitors use our Site, including pages visited, time spent, browser type, and general geographic location. This data does not identify you personally.
• Email address. If you subscribe to our newsletter or email list, we collect your email address to send you curated home décor deals and content updates. You may unsubscribe at any time.
• Comments. If you leave a comment on a post, we collect your name, email address, and any content you submit. Your email address is not published publicly.
• Cookies & tracking technologies. Our Site uses cookies to support analytics, remember preferences, and enable affiliate tracking. See Section 4 for more detail.

2. How We Use Your Information

• To analyze Site traffic and improve our content
• To send you deal alerts and newsletters (with your consent)
• To display and moderate reader comments
• To process affiliate link clicks and earn referral commissions
• To comply with legal obligations

3. Affiliate Disclosure & Third-Party Links

Pretty Home Collection participates in affiliate marketing programs, meaning we earn a commission when you click certain links and make a purchase — at no additional cost to you. Our affiliate partnerships include, but are not limited to:

• Amazon Associates – As an Amazon Associate, we earn from qualifying purchases. Amazon may collect data through its own cookies and tracking systems. See Amazon’s Privacy Notice.
• Other affiliate networks – We may participate in additional affiliate programs. Each partner has its own privacy policy governing data they collect through their links and platforms.

We only recommend products we believe provide genuine value. Affiliate relationships do not influence our editorial opinions.

4. Cookies

We use the following types of cookies:

• Analytics cookies (Google Analytics 4) – Track site usage in aggregate and anonymized form.
• Affiliate tracking cookies – Set by affiliate networks (Amazon, etc.) to attribute purchases to our referral links.
• Functional cookies – Used by our comment system to remember your name/email for future comments.

You can control or disable cookies through your browser settings. Note that disabling cookies may affect certain Site features. We do not sell your cookie data to third parties.

5. Email Communications

If you subscribe to our mailing list, we will send you periodic emails about luxury home décor deals and content. We use a third-party email service provider to send these messages. You can unsubscribe at any time using the link at the bottom of any email. We do not sell or share your email address with third parties for marketing purposes.

6. Comments

Comments on this Site are moderated. When you submit a comment, your name and comment content are published publicly. Your email address is collected but kept private and used only for spam prevention and to notify you of replies. We use WordPress’s built-in comment system and may use anti-spam tools such as Akismet, which has its own privacy policy.

7. Data Sharing & Third Parties

We do not sell your personal information. We may share data with:

• Service providers – Such as our email marketing platform, hosting provider, and analytics tools — only as necessary to operate the Site.
• Affiliate partners – Limited tracking data (click and purchase attribution) is shared with affiliate networks through their cookies and links.
• Legal authorities – If required by law or to protect our legal rights.

8. Data Retention

We retain your email address for as long as you remain subscribed. Comment data is retained unless you request deletion. Analytics data is retained per Google’s standard GA4 retention settings (up to 14 months by default).

9. Your Rights

Depending on your location, you may have the right to:

• Access or request a copy of the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent for email communications (unsubscribe)
• Object to or restrict certain types of data processing

To exercise any of these rights, please contact us using the information below.

10. Children’s Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site after any changes constitutes your acceptance of the updated policy.